A powerful new ad campaign by Deutsche Telekom is urging parents to reconsider sharing photos of their children online. The campaign, titled “#ShareWithCare,” features a deepfake video called “A Message from Ella,” which has gone viral for its unsettling portrayal of the potential consequences of “sharenting”—the practice of parents posting images of their kids on social media.
In the video, an AI-generated adult version of a nine-year-old girl named Ella confronts her parents about the digital footprint they’ve created for her. The ad illustrates how photos shared online can be exploited for identity theft, deepfake misuse, and other malicious activities. Experts warn that by 2030, many cases of youth identity fraud may stem from such oversharing .
The campaign has sparked international debate about children’s online privacy. It emphasizes the importance of adjusting privacy settings, avoiding oversharing, and educating children about online safety. While the message is unsettling, it serves as a wake-up call for responsible digital parenting in the age of AI and social media .
For more information, you can watch the campaign video here: